Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JANUARY 19, 2015

You must invest in technology. Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. All of that are in this week’s episode of This Week in VC. It was a pleasure to write them myself. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly.

Startup 99

Startup Social Media SEM Advertising 99