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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” Do I have data or facts to present so the story has legs? Final example.

Marketing 389
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you have any good tips for others feel free to leave them in the comments section. Happy measuring.

Metrics 346
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Top 30 Startup Posts in June 2010

SoCal CTO

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Six Slides - A VC : Venture Capital and Technology , June 23, 2010 The CEO of one of our portfolio companies is working on a fundraising deck and asked me for some tips. Twittering.

Startup 175
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

But the low cost also means that your competition will also be there in force. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition.

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Eight Ways to Make Your Business Leaner and Meaner

Tech Zulu Event

These tips require a lot of hard work and effort on your part. But if you follow these eight tips, you will certainly make your business leaner and meaner. Tap into SEO. SEO (Search Engine Optimization) helps your website stand out from the competition. Simple doesn’t mean easy. Employee Training.

SEO 40
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Start With a Business Blog as Your Website

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Tips 93