socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Why You’re Going to Hire the Wrong Designer - Tony Wright dot com , September 14, 2010 “We are not UI experts but do know when we see a good design.&#. Good Design = Beautiful/Cool Design.

Startup 191

Startup Product Technology Venture Capital 191

Both Sides of the Table

OCTOBER 8, 2014

When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. You can hear many other amazing stories in this 1:1 interview ). What was Bill Gross’s heretical idea as portrayed to the tech elite?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376