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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. They may have met you at a conference, attended a web conference or somehow else interacted with your company’s marketing department. Now is the time to discuss your solution.

Sales 336
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UN Agency Threatens Prosperity and Growth of Silicon Beach

Tech Zulu Event

A serious threat to our online way of life has emerged in the form of the World Conference on International Telecommunications (WCIT). Commonly referred to as “Wicket,” it’s an irregularly scheduled meeting organized by the International Telecommunications Union (ITU), the UN’s telecom regulatory agency. Got your attention?

Writing 102
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

In April 2011, the Association of Coupon Professionals held an Industry Conference in Atlanta to address the present and future state of couponing. Due to the combination of these factors, marketers began to more heavily fund digital platforms. Paul Breummer, Search Engine Land. A study conducted by Rice University’s Jesse H.

Mobile 85
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. See Fred Wilson’s post on Twitter referring traffic. And I believe that Twitter has an interest in seeing some third-parties make tons of money out of their platform.

Ideas 286
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Keep It Down Up There | The Canadian Tech Scene in Toronto

Tech Zulu Event

Richard grew up just outside of Toronto, entering the tech scene a few years ago, co-founding Ratehub.ca , a mortgage comparison and lead platform, with her technical brother; who left Microsoft Canada for the project. I sat down with Andrew Peek of Rocketr, a social idea platform, regarding his move through the scene.

Startup 56
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Did Twitter Kill the Blogger Star?

Both Sides of the Table

So Twitter was initially billed at a “micro-blogging&# platform. It seemed to save all of the bloggers from coming home at the end of the day from whichever conference they were attending and have to turn in long-form content like a journalist. Suddenly it was about very frequent commentary in a bite-sized format.

Blogging 219