Both Sides of the Table
OCTOBER 4, 2009
Their goal is to get you to appear in person at city roadshows that they run or to come to their annual Dreamforce conference. In sales we do this by creating a “compelling event” or as some people call it “a burning platform” (in case the reference isn’t obvious, when you’re on a oil platform that’s burning you have no choice but to jump.
Startup Professionals Musings
AUGUST 3, 2022
It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms. I recommend some presence on two or three platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers. Sometimes it takes a bold move to get noticed.
Both Sides of the Table
JUNE 20, 2013
In the first half of your meeting you get the customer talking about his or her pain points (which I covered in the first post) by showing them references and then asking whether they find they have similar issues as your other clients in their sector. You’re ready to test drive your new deck. Now is the time to discuss your solution.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers. Sometimes it takes a bold move to get noticed.
Startup Professionals Musings
JULY 7, 2019
Take advantage of any and all current opportunities, such as industry conferences and special projects, to increase your intellectual capital for current roles and gigs in the future. In today’s gig economy, your professional reputation, references, and your ability to market yourself are the keys to success.
Both Sides of the Table
JANUARY 8, 2014
Great networking skills, which are critical when you want to be about to reference entrepreneurs & concepts and bounce your ideas off of other people in the industry. We reinvented our annual meeting and now use the occasion to throw an LA Tech & Investment conference with hundreds of the best tech you’ll see in LA.
Expert insights. Personalized for you.
319 
Let's personalize your content