Remove Competition Remove Conference Remove Platform Remove Reference
article thumbnail

8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms. I recommend some presence on two or three platforms.

Marketing 119
article thumbnail

To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The reason for this is that the executives who founded the company have so much tacit knowledge of how to position their product relative to the competition that they can easily win campaigns when they’re involved. So I often work with teams to get them to codify the key things they do well that the competition does not.

Sales 336
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To Growing Your Career Through The Gig Economy

Startup Professionals Musings

To me, that means treating your career more like a business than a job – with a continual and global focus on keeping up with competition, finding customers, preparing for changes ahead, and taking responsibility for your own finances. The simple answer is that we all have to start thinking like entrepreneurs, rather than entitled employees.

article thumbnail

Please Help Me Congratulate Jordan Hudson as @UpfrontVC’s Newest Investment Principal

Both Sides of the Table

Ability to source information easily to help build a thesis around companies / industries / competition. Great networking skills, which are critical when you want to be about to reference entrepreneurs & concepts and bounce your ideas off of other people in the industry. We added new partners – Greg & Hamet.

Help 365
article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. See Fred Wilson’s post on Twitter referring traffic. And I believe that Twitter has an interest in seeing some third-parties make tons of money out of their platform.

Ideas 286
article thumbnail

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. Web service architecture that provides a content management platform for the Internet. Page 3: Competition. After Office 2.0

article thumbnail

Bevy is Emerging as a Leader in Software for Building Virtual Communities???with $15 million to?

Both Sides of the Table

In marketing materials founders often refer to their customer base as a “community”, but there’s a huge gap between having customers and creating a community. If SaaStr were a mere annual conference it wouldn’t be as valuable as it’s become. Jason Lemkin nurtures his community throughout the year. Derek founded Bevy ?—?a

Software 234