article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic – not always results. Let me give you an example.

article thumbnail

DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business. Wednesday, February 1, 2012 -- DOMAINfest Global.

SEM
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business. Thursday, February 2, 2012 -- DOMAINfest Global.

SEM
article thumbnail

DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business. Tuesday, January 31, 2012 -- DOMAINfest Global.

SEM
article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. But we all accept it because we know that it is the norm for conferences. But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. It sure pushes the boundaries.

article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Say hello to them at conferences. The following are some lessons I learned about early-stage startup marketing. If you care about this topic a more detailed article is here. Follow them on Twitter.