Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 21, 2022

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JUNE 15, 2017

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. Milana Rabkin: As a platform, we work on a consensus model. How does that work?

Startup 140

Startup Content Metrics Platform 140

Startup Professionals Musings

AUGUST 24, 2019

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. As I mentioned, this framework is powerful, but none of these elements are free. Real customers. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100