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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. Some goes with Google.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. short answer: very, very rarely. But it does happen.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. business entrepreneur funding marketing budget mission startup'

Marketing 102
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 106
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan? Social-media advertising.

Customer 146
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan? Social-media advertising.

Marketing 114