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Value Prop Twitter Style : “Ranker is a social site/platform for ranking anything, powered by semantic technology that aggregates opinions into ‘wisdom of crowds’ rankings”. Do you see crowd-ranked lists as ultimately competitive or complimentary to traditional and curated search? We get referring site traffic.
According to YP, the new product will help local businesses earn top rankings in their organicsearch results. YP runs the yellowpages.com site. The service also includes ability for local businesses to claim, update, and manage their business listings across a wide range of social and directory sites.
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organicsearch, and use SEO to raise your ranking.
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For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.
There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organicsearch results or to get covered by a major blog site. Experienced and serial entrepreneurs in the content management space.
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