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Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. Some people make the mistake of not being on YouTube, and live to regret it.
Current users of the service should not worry as Google promises continued technicalsupport until their contracts expire and advice on which service to take up. Some may not remember Google Video, the service stopped taking uploads in May 2009 but still has hosted content and a number of users.
It also provides a platform to bring a bit of personality to your brand. Make sure that your promotional copy and content employ clear calls to action. Overall, it’s a great way to keep customers aware of your business, whether you’re using it to push special promotions or to simply wish customers a happy holiday season.
While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.
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