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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Thank you. (if

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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

The new offering will provide SEO services and content advertising services. Tags: citysearch venture capital orangesoda investment online local marketing advertising. OrangeSoda is a provider of online search marketing services and search engine optimization. READ MORE>>.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

One aspect of this past summer’s Silicon Beach Fest (SBF) I personally enjoyed, among everything else presented that weekend, was learning all about the new multi-channel networks available to showcase online content. Online content isn’t a small market, nor is it going away anytime soon.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size. Market Structure.

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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. I spent probably the first six months of RecycledBride in creating lots of content. What is Tradesy?

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