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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Number two (was) to create end-user demand and drive it into our sales channel. Number three (was) to make our products understood by our sales force and channels.".

Marketing 271
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. For example, if you indicate that you will generate $1 million in sales and actually deliver $750,000, you will be viewed as having failed. Share and Enjoy.

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Make It Work- the real story

InfoChachkie

In May of 2012, sales dropped drastically. Sales remained sluggish during this period, but we were not giving up. I immediately called every press outlet to be proactive in telling our story, changed our website to inform our customers and our few remaining staff fielded calls and emails from our customers. Of course).

RSS 170
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. But of course we also focused on making content go viral. When it’s personal, it gets shared a lot. “How-to&# guides work well.

Buzzfeed 354
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23 Startup Tips From Oprah Winfrey

InfoChachkie

Of course not. It's just life's way of saying, ‘Time to change course.’” If you are not intermittingly failing, you are not trying hard enough. As such, she elected to “change course,” despite the fact that she had already been paid a sizable bonus. Her fans knew that she was not “for sale.” Did this slow her down?

Tips 279
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. The obvious starting point is to email a few friends and let them know you have a new blog. Don’t be overbearing – just an email saying, wanted to let you know about my new blog. That way people who want to get your blog by RSS and/or email can do so.

Blogging 286
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The Entrepreneur Thesis

Both Sides of the Table

maybe I own 20% of the company) or $5 million at a $20 million post (I own 25%) shouldn’t I block that sale of a company a cheap price? But of course there is more to my views. Have you subscribed yet to my feed on Feedburner or do you want it delivered by email ? At each step you preserve your options. Closing text.