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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. Trada – Guerilla Marketing In Action.

Marketing 233
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Web 2.0 222
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You’ll have no idea when you’re off course. How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you can break this down by channel that you’ve acquired them from this is obviously better. In 6 months?

Metrics 346
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unattributed – There is no such thing as organic customers. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. It does not happen. Copyright © 2007-9 by J.

Customer 164