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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business.

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How Many Entrepreneurs Really Need a Business Plan?

Startup Professionals Musings

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. If your rich uncle is an accountant, or has his own business, I recommend a good business plan.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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A Perspective On When A Business Plan Adds Value

Startup Professionals Musings

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans are a waste of time. They cite sources like the BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this Forbes article. On the other hand, your mother probably won’t read one.

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Miigle Revisited | A SoCal Startup With a Global Mission

Tech Zulu Event

We recently sat down with Luc Berlin, co-founder of Miigle, a SoCal startup that has an aggressive global mission to bring entrepreneurs together from around the world. TZ: In our last interview you said that you were about 25% at capacity of your original vision for Miigle. That’s a big difference between us and other platforms.

SoCal 104
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

It’s also a great way to build relationships with people interested in your topic area. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. How to find your “voice&# ? Be authentic.

Blogging 286
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Interview: Thorsten von Eicken of RightScale

InfoChachkie

Does the world really need more servers in more datacenters gobbling up more power to send more tweets and Facebook pages around the world? I taught a somewhat crazy course about writing and deploying a scalable website in Ruby on Rails and deploying it in EC2. 10) Thorsten, why does the world need RightScale? . “Oh,