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6 Ways Chutzpah And Confidence Can Make Your Startup

Startup Professionals Musings

Based on my experience as a business advisor, I’m convinced that most startup investors invest in the entrepreneur, as much as a solution or product. The attitude of taking nothing for granted, of disbelieving the conventional wisdom, of challenging the way things are done, is essential for a winning entrepreneur.

Startup 162
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Don’t try to tackle all 20 major categories of digital social media at once. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Marty Zwilling.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Don’t try to tackle all 20 major categories of digital social media at once. None should be considered competitive mutually exclusive to any other.

Media 59
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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Don’t try to tackle all 20 major categories of digital social media at once. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

Media 92
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Of course I have. I’m an entrepreneur at heart so I’m always inspired when I hear stories about innovation. It’s why my investment philosophy is called, “ the entrepreneur thesis.&#. Passionate Entrepreneurs & Ambassadors. This article originally ran on TechCrunch. Can’t list them all.