beware-the-consultant 
InfoChachkie
OCTOBER 24, 2011
Marketing is free or cheap because of social media. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets. As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company.
InfoChachkie
APRIL 7, 2010
During the height of the dotbomb bubble, numerous companies struck Barney deals. These spurious partnerships had no substance and were initiated for the sole purpose of sending out a press release. We’re a great big family.”. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! When Sharing Works.
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InfoChachkie
AUGUST 24, 2010
Startups consistently identify more ideas and opportunities than they have the time or resources to pursue, such as potential partnerships, new products, entering emerging markets, etc. As Founder and CEO of Motown Records, Berry Gordy devised an effective methodology to objectively evaluate and critique the label’s music. Idea Cronyism.
InfoChachkie
DECEMBER 2, 2009
This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.
InfoChachkie
JUNE 25, 2009
As outlined in Beware the Consultant , be wary when selecting a professional services firm. As outlined in Beware the Consultant , be wary when selecting a professional services firm. Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served.
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