Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. You’ll have no idea when you’re off course. How many through SEM?

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

FEBRUARY 7, 2013

In industry this is known as “yield management” and of course it needs to exist. And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284