article thumbnail

How Open Should a Startup CEO be with Staff?

Both Sides of the Table

Of course not. It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. Of course you need to be open. CEO transparency.

Startup 417
article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Of course that’s not disputable. To some extent – of course they are. acquired Overture for $1.63 Yes, Google won.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. As described more fully in Thrill The Messenger. John is a CPA and holds an M.B.A.

Customer 164
article thumbnail

Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Why You Should Write.

Startup 191
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. And now, of course, UberSocial, Bill’s latest project. Summary notes, as always, provide below.