Both Sides of the Table

FEBRUARY 7, 2013

In industry this is known as “yield management” and of course it needs to exist. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. But I’m investing on the assumption you will be successful, of course. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & replies.

Marketing 307

Marketing Technical Review Startup Tool 307