Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

FEBRUARY 18, 2021

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

JULY 31, 2014

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. Email readers, continue here.] I= increase revenues. This is considered to be the producer-oriented model.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

NOVEMBER 25, 2021

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. Is there a market for your class of product at all? First let’s eliminate external risks for this conversation.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JUNE 18, 2015

Of course, there are external risks that cannot be controlled or predicted, but can be planned for as well –. Of course, there are external risks that cannot be controlled or predicted, but can be planned for as well –. Is there a market for your class of product at all? That discussion is for a future time.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. Of course unsolicited spam has very low open rates and is filtered by the major providers. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

OCTOBER 18, 2015

Technology riches yield bumper crops in venture capital with new firms and new largesses – the rewards of LPs rediscovering our asset class. “Trade in an asset at a price that strongly deviates from an asset’s intrinsic value” The arguments against that, “This time the startups have real revenues!”

Venture Capital 150

Venture Capital Pricing Platform Marketing 150