Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. But of course Google eventually became the massive winner in this category. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.
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