Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

FEBRUARY 7, 2013

In industry this is known as “yield management” and of course it needs to exist. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

OCTOBER 13, 2009

Rather than pining for the past, the demise of the paperboy represents a huge opportunity for an entrepreneur who can harness the talents of enterprising 12 – 17 year olds. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Boys To Men.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Remnant radio has become extremely sophisticated in the past several years.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284