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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. This eliminates even the standard site hosting fees.

Startup 101
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Professional user-friendly site design. People buy from people.

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. This eliminates even the standard site hosting fees.

Blogging 104
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Professional user-friendly site design. People buy from people.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

For how to market your blog in order to get site visitors I suggest checking out the Marketing Show and if you can attend the next Pub Con it is one the best conferences to learn about getting web traffic. One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion.