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With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. These courses all proved to be serious influences on turning the dream of starting their own company into a reality. Fall quarter of Sr.

Class 231
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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. As You Start to Mature. In the Early Days. Mentorship.

Startup 325
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

To learn how other startups can emulate Divshot''s latest marketing win, I spoke with Michael Bleigh, the company''s Co-Founder and CEO. According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo. Don''t Force It.

Customer 153
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.

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Are You an Entrepreneur?

InfoChachkie

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. The Past Is Prologue.