CPC Custom Entrepreneur Writing 
socalTECH
FEBRUARY 16, 2010
Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: Our difference, is we're customer centric.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tags: entrepreneurs startups. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities. The software takes care of all of the optimization of that. We've grown a ton.
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