Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tracking and performance reporting. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tracking and performance reporting. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tracking and performance reporting. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Our customer footprint, as I mentioned, is huge. The software takes care of all of the optimization of that. When we started, our revenues were zero.

OpenX 242

OpenX Advertising Yahoo Pasadena 242