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Interview with Noah Auerhahn, Extrabux

socalTECH

Did you have any prior background in this, and what were you two studying? People in the blogosphere were writing that this product was what they were looking for, and was another point of affirmation. Noah Auerhahn: Our difference, is we're customer centric. So, we decided to go out and do it.

USC 207
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164