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Interview with Noah Auerhahn, Extrabux

socalTECH

FEBRUARY 16, 2010

Did you have any prior background in this, and what were you two studying? Noah Auerhahn: Our difference, is we're customer centric. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. So, we decided to go out and do it.

USC

USC CPC Sites Startup

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer

Customer Custom Advertising SEM

Interview with Noah Auerhahn, Extrabux

Pour And Stir II – Managing Your Cost Per Customer

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