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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category. I’ll save it for a future post.

Advertising

284

Advertising Invest RSS CPC

284

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Tags: Entrepreneur Strategic Planning The Fringe. Copyright © 2007-9 by J.

Customer

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Customer Custom Advertising SEM

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