article thumbnail

How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

article thumbnail

How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Robert Flynn, Aggregage

socalTECH

He has been blogging on a number of subjects, for example, eLearning. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Elearning is an example. Conversely, it's difficult for a reader to find the material they are interested in.

Startup 162
article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). It’s also a great example of why transparency is so important. He knows the ad management and ad network businesses.

Mobile 282
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Tags: Entrepreneur Strategic Planning The Fringe. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164
article thumbnail

Interview with Tim Cadogan, OpenX

socalTECH

They can sell those ads on a CPM, CPC, or CPA basis. That means that publishers can integrate our technology with other components in the enterprise stack, for example, their financial system or sales force management system, or CRM system. The software takes care of all of the optimization of that.

OpenX 242