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Interview with Noah Auerhahn, Extrabux

socalTECH

Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. Noah, thanks for the interview.

USC 207
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. We've grown enormously.

OpenX 242
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. I’ll explain in detail below.

Mobile 282
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Docstoc's Jason Nazar Talks About DocStore

socalTECH

We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. That works like Docstoc, which is now probably the fastest growing web site for small businesses. Part of that is transition into paid content.

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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences.

Startup 162