Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 30, 2010

He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. He knows the ad management and ad network businesses. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. Google has an amazing position, and is deeply entrenched, because of consumer embedded behavior and business network effects. Tim Cadogan: At its root, it's pretty simple. We do that in basically two ways.

OpenX 242

OpenX Advertising Yahoo Pasadena 242