socalTECH

FEBRUARY 16, 2010

Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. How did the company start? Noah Auerhahn: We got started right out of USC. That's where the original concept came from--so we wrote up the plan, and it won the competition.

USC 207

USC CPC Sites Startup 207

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. He has been blogging on a number of subjects, for example, eLearning.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. We've grown enormously.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. I’ll explain in detail below. I like that.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 4, 2010

Jason is also behind the popular "Startups Uncensored" events in Los Angeles, so we also pinged him on how those events have been going. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171