Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click! And it turns out that we click a lot.
socalTECH
FEBRUARY 1, 2011
Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world. The software takes care of all of the optimization of that.
Both Sides of the Table
OCTOBER 8, 2014
What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. for $565 million to Excite.
Tech Zulu Event
SEPTEMBER 4, 2012
Then I (Chidi) brainstormed on a little yet brilliant idea to verify who’s right and not. But we cannot deny the fact that some people are shy or uncomfortable to walk up to others and introduce themselves or business ideas. This idea is prohibited by the policy of some social networks to add only the people you know.
Expert insights. Personalized for you.
284 
Let's personalize your content