Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click! And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world. I think you are seeing a rapid cycle of innovation, with mid-size companies making lots of progress and bringing new products and ideas to market.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376