Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

OCTOBER 8, 2014

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” No less than Fred Wilson has credited Carlota’s work with having a major influence on his investment strategy at USV.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376