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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention. Cost per click (CPC). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Early evidence is good. Enter RingRevenue.

Advertising

Advertising Invest RSS CPC

Startups Stick with Organic vs Paid Search Results

Advertising Wants to be Measurable – An Investment Thesis

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