Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

MARCH 12, 2012

Don’t count on that to fund your startup. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). For advertisers, this is called cost per click (CPC). This is a tough business. Pay per view (PPV, PPI or PPM).

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

JANUARY 6, 2011

Don’t count on that to fund your startup. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). For advertisers, this is called cost per click (CPC). This is a tough business. Pay per view (PPV, PPI or PPM).

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99