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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Tracking and performance reporting.

SEM

SEM Marketing Startup Search Engine Optimization

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search

Paid Search PPC Organization SEO

Search Engine Marketing - No Panacea for Startups

Startups Stick with Organic vs Paid Search Results

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