Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA). Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164