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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Can you talk more about your technology efforts?

Mobile 224
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.

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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. That means that publishers can integrate our technology with other components in the enterprise stack, for example, their financial system or sales force management system, or CRM system. more) READ MORE>>.

OpenX 242
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Optimization technology is not new. The way we use “computers&# is dramatically shifting. Good luck, guys.

Mobile 282
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Docstoc's Jason Nazar Talks About DocStore

socalTECH

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. In San Francisco, it's technology people looking to find business people.

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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. On the other side, we had about one third of our investments in early stage, technology driven companies. Robert Flynn: Yes.

Startup 162