Custom Development Guide Marketing Writing 
SoCal CTO
DECEMBER 19, 2012
You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. Business Concept The key first part of the conversation with a developer is having a good capture of the business more broadly. Don't stress over format. Or you can have a pitch deck.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. He thought, “This way any product you launch you can talk instantly with and get feedback from customers.&# Summary notes, as always, provide below.
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SoCal CTO
SEPTEMBER 8, 2010
We had to write a CRM to keep track of them all. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.
SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? . - First Principles.
Both Sides of the Table
MARCH 11, 2010
And how do you think the next person who’s thinking about writing you a check going to feel about that sort of cavalier attitude with their money? I’m trying to enter the debate with what I found to be a very destruction guiding principle that young people have started to believe. Nice logic, hey? Long after the Dot Con 1.0
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