Remove frugal-is-as-frugal-does
article thumbnail

Contract Traps Entrepreneurs Should Avoid At All Costs - Sweet Sixteen Kisses of Death

InfoChachkie

Note: This is part I of a three part series. Access part II HERE and part III HERE when they are posted. Agreements with Big Dumb Companies (BDCs) are like DC Comic’s evil villainess, Poison Ivy. Both are seductive and alluring and both are potentially fatal. A startup’s most meaningful agreements are often struck with BDCs. Paul Somerson, Author.

article thumbnail

Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. Value is created through diligent hard work. 3) Attempt To License An Idea.

Startup 242
article thumbnail

Roping in the Legal Eagles

InfoChachkie

Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. free weekly Infochachkie articles!