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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

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8 Ways Entrepreneurs Keep Ahead Of Business Change

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Use that same technical and business expertise that served you well on this startup to find the next opportunity. Ignore the voices of dissent again.

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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Market your solution and user benefits, not the mysterious technology behind it. Use video and audio, rather than jargon, abbreviations, and computer lingo on your site.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

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Size Up Your Investors Before Accepting Their Money

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.