how-this-startup-kicked-oracles-a 
InfoChachkie
JUNE 24, 2013
Startups must economically counteract the pervasive drone of large incumbents'' messaging. One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. A version of this article previously appeared on Forbes.
Both Sides of the Table
FEBRUARY 3, 2010
This is part of my series on Startup Advice. You learn much more about how other people think when you’re asking. But I’m keenly aware afterward when I’ve done it and kick myself. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company.
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