Custom Paid Search SEM Web 
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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