with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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InfoChachkie
MARCH 30, 2015
If there happens to be a gas station along the way where you can fill up for a reasonable price, great. Deputize A Negotiator - Assign someone on your Finance team the responsibility of negotiating all of your company’s large purchases. your lobby, customer training rooms, etc.). Sound counterintuitive? Darwinian Reality.
InfoChachkie
SEPTEMBER 1, 2011
Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. You can watch my interview with Seth below or on YouTube here: [link]. To hear Seth verbally describe this enlightening story, watch the video.
InfoChachkie
JULY 14, 2009
Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.
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