thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 9, 2011
Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. The resulting credibility will help you establish future business development and customer relationships. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot.
InfoChachkie
MAY 9, 2011
Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. The resulting credibility will help you establish future business development and customer relationships. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot.
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