Customer Document SaaS Sales 
TechEmpower
MARCH 4, 2024
Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.
Both Sides of the Table
MARCH 10, 2015
I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.
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Both Sides of the Table
SEPTEMBER 10, 2021
What used to be an “A” round in 2011 is now routinely called a Seed round and this has been so engrained that founders would rather take less money than to have to put the words “A round” in their legal documents. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts.
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. For those who aren't familiar with HG Data, what does the company do?
socalTECH
DECEMBER 20, 2016
San Diego-based eSUB Construction Software , a startup developing mobile and cloud-based project management and document control software for the construction industry, has raised $5M in a Series A funding, the company announced this morning. The funding came from Revolution Ventures. eSub was founded by Weny Roger and Benny Baltrotsky.
Both Sides of the Table
FEBRUARY 7, 2010
I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).
Both Sides of the Table
NOVEMBER 3, 2010
The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO.
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